Used primarily as an intermediate in the synthesis of pharmaceuticals and agrochemicals. It plays a key role in the production of certain nonsteroidal anti-inflammatory drugs (NSAIDs) due to its ability to form chalcone-like structures that are biologically active. Also employed in the development of photoinitiators for UV-curable coatings and resins, where it contributes to efficient radical generation upon light exposure. Its reactivity makes it valuable in organic transformations, especially in condensation and cyclization reactions.