Used in the synthesis of pharmaceutical intermediates, particularly in the development of anti-inflammatory and central nervous system agents. It serves as a building block in organic reactions due to the presence of both carboxylic acid and aromatic bromo substituent, enabling coupling reactions such as Suzuki or Heck reactions. Also employed in the preparation of bioactive molecules and functionalized polymers. Its methoxy group allows for further modification, making it valuable in medicinal chemistry for structure-activity relationship studies.