Used in the synthesis of pharmaceutical intermediates, particularly in anti-inflammatory and analgesic drugs. It serves as a building block in organic synthesis due to the carboxylic acid group, which allows for easy derivatization into esters, amides, or salts. Its aromatic structure with a methoxy and methyl substituent enhances lipophilicity, making it valuable in modifying drug molecules for improved bioavailability. Also employed in the development of fragrances and flavoring agents owing to its phenolic ether characteristics.