Used in the synthesis of pharmaceuticals and agrochemicals due to its aromatic structure and functional reactivity. Commonly serves as an intermediate in the production of non-steroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its carboxylic acid group allows for easy derivatization, making it valuable in organic synthesis for creating esters, amides, and other derivatives. Also employed in the development of fragrances and flavoring agents owing to its aromatic profile.