Used in the synthesis of pharmaceuticals, particularly as an intermediate in the production of nonsteroidal anti-inflammatory drugs (NSAIDs). It serves as a building block in organic reactions where its carboxylic acid group allows for easy modification and incorporation into more complex molecules. Also employed in the preparation of agrochemicals and specialty esters used in fragrances and flavorings. Its aromatic structure with a substituted methyl group enables selective reactions useful in fine chemical manufacturing.