Used as an intermediate in the synthesis of fragrances and flavoring agents due to its aromatic and structurally versatile nature. Its phenyl ring with isopropyl and methoxy groups contributes to unique olfactory properties, making it valuable in creating musk-like scents in perfumery. Also employed in the development of pharmaceuticals where substituted phenylacetic acid derivatives are needed for their biological activity. Its structure allows for easy modification in organic synthesis, enhancing its utility in fine chemical production.