Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its aromatic structure with methoxy groups makes it suitable for use in the development of bioactive molecules, including potential cardiovascular and central nervous system agents. Commonly employed in research settings to construct more complex esters and ketones through alkylation or condensation reactions. Also utilized in fragrance synthesis due to its phenylacetate backbone, contributing to floral and fruity aroma profiles in perfumery applications.