Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the production of brominated aromatic compounds with biological activity. It serves in the development of certain herbicides and plant growth regulators due to its ability to mimic or interfere with natural plant hormones. The compound's bromine and ether functionalities make it suitable for further substitution reactions in organic synthesis, especially in cross-coupling processes. It may also find use in research settings for preparing labeled compounds or derivatives for structure-activity relationship studies.