Used in the synthesis of pharmaceuticals, particularly in the production of drugs like verapamil, a calcium channel blocker used to treat hypertension and angina. It serves as a key intermediate in organic reactions due to its aldehyde and methoxy functional groups, enabling the formation of complex molecules. Also employed in the fragrance and flavor industry for its aromatic characteristics, contributing to the development of perfumes and flavors with floral and sweet notes. Its structural properties make it valuable in research for developing new bioactive compounds and natural product analogs.