Widely used in skincare and haircare products due to its excellent moisturizing and soothing properties. It penetrates the skin and hair shaft, where it is converted into pantothenic acid (vitamin B5), supporting natural repair processes. In cosmetics, it helps improve skin hydration, reduce irritation, and promote wound healing. Frequently found in creams, lotions, lip balms, and after-sun products for its ability to strengthen the skin barrier. In hair products like shampoos and conditioners, it enhances shine, improves manageability, and reduces breakage by increasing hair flexibility and moisture retention. Also used in baby care and sensitive skin formulations because of its gentle and non-irritating nature.