Widely used as a natural colorant in food and beverage products due to its vibrant red to purple hue, especially in acidic conditions. Commonly found in colored drinks, fruit preserves, and dairy products where a natural pigment is preferred over synthetic dyes. Also utilized in dietary supplements for its antioxidant properties. Frequently incorporated into functional foods and nutraceuticals aimed at promoting cardiovascular and cognitive health. Used in cosmetic formulations for its color and potential skin-protective effects. Employed in research settings as a biochemical marker and reference standard for anthocyanin analysis.