Used as a red-orange pigment in food products such as dairy, beverages, and confectionery to enhance color appearance. Commonly applied in fat-based foods due to its lipophilic nature. Also utilized in dietary supplements and cosmetics for its coloring properties and potential antioxidant benefits. Frequently chosen as a natural alternative to synthetic dyes. Stable under various processing conditions, making it suitable for use in baked goods and processed foods. Often used in combination with other carotenoids to achieve desired color shades.