Used primarily as an active ingredient in sunscreens, it absorbs UVB radiation, protecting the skin from sunburn and long-term damage. It is valued for its ability to remain effective even when exposed to water or sweat, making it suitable for water-resistant formulations. Additionally, it is incorporated into various cosmetic products like lotions and creams to enhance their sun protection properties. Its non-greasy texture and compatibility with other sunscreen agents make it a popular choice in skincare formulations.