This compound is primarily utilized in the synthesis of organic materials, particularly in the production of fine chemicals and intermediates for pharmaceuticals. Its structure, featuring a conjugated system with a methoxy group, makes it a valuable building block in the development of compounds with potential biological activity. It is often employed in the preparation of fragrances and flavoring agents due to its aromatic properties. Additionally, it serves as a key intermediate in the synthesis of UV absorbers and other functional materials used in coatings and polymers. Its reactivity allows for further functionalization, enabling its use in diverse chemical transformations.