Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the production of non-steroidal anti-inflammatory drugs (NSAIDs). It serves as a building block in organic reactions due to its aromatic and carboxylic functional groups, enabling derivatization for fine chemicals. Also employed in the development of fragrances and flavoring agents owing to its structural properties. Its isopropyl substitution enhances lipophilicity, making it useful in modifying drug absorption characteristics.