Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its structure allows for further functionalization, making it valuable in the development of active pharmaceutical ingredients (APIs) that require substituted phenylpropanoate derivatives. Commonly employed in reactions such as hydrolysis, reduction, or cross-coupling to build complex molecules. Also utilized in fragrance synthesis due to the aromatic and ester components contributing to odor profiles. Suitable for research settings where controlled ester transformations are needed.