Used as a key intermediate in the synthesis of pharmaceuticals and agrochemicals due to its α,β-unsaturated carbonyl structure, which allows for various nucleophilic addition and cyclization reactions. Commonly employed in the preparation of heterocyclic compounds, including indoles and quinolines, which are prevalent in bioactive molecules. Also utilized in the development of fragrances and flavoring agents because of its aromatic character and reactive functional groups. Its conjugated system makes it suitable for use in organic electronic materials and dyes. Shows antimicrobial and antifungal activity in research settings, suggesting potential for use in biologically active compounds.