Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of active ingredients that require substituted aromatic ester structures. Its bromo and isopropyl functional groups allow for further chemical modifications through cross-coupling reactions, making it valuable in building complex organic molecules. Commonly employed in research settings for the preparation of biologically active compounds, including anti-inflammatory agents and kinase inhibitors. Also utilized in the manufacture of specialty chemicals where tailored aromatic backbones are needed.