Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its structure allows for further functionalization through cross-coupling reactions, making it valuable in the development of active pharmaceutical ingredients (APIs). Commonly employed in the synthesis of anti-inflammatory and central nervous system agents due to the presence of the bromophenyl moiety, which can enhance binding affinity in biological targets. Also utilized in the construction of more complex ester and ketone derivatives via nucleophilic substitution or metal-catalyzed transformations.