This chemical is primarily utilized in organic synthesis as a key intermediate for the preparation of more complex organic compounds. Its structure, featuring a phenylbutadiene moiety, makes it valuable in the development of conjugated systems, which are essential in the field of materials science, particularly for creating organic semiconductors and light-emitting diodes (OLEDs). Additionally, it is employed in the synthesis of pharmaceutical agents, where its unique structure can contribute to the development of biologically active molecules. Its application also extends to research in photochemistry, where its conjugated double bonds are studied for their light-absorbing and energy-transfer properties.