This compound is primarily utilized in the field of organic synthesis, particularly as an intermediate in the production of more complex molecules. Its structure, featuring a bromo and hydroxyl group, makes it a valuable building block for creating pharmaceuticals, especially those targeting specific biological pathways. Additionally, it is employed in the development of dyes and pigments due to its conjugated system, which can absorb and emit light effectively. In research, it serves as a precursor for studying chemical reactions involving enones and amines, aiding in the exploration of new synthetic methodologies. Its unique properties also make it a candidate for designing materials with potential applications in optoelectronics.