Used in ophthalmology to reduce intraocular pressure in patients with glaucoma or ocular hypertension. It works by increasing the outflow of aqueous humor from the eye, helping to prevent optic nerve damage and vision loss. Also utilized in cosmetic formulations to promote eyelash growth, resulting in longer, thicker, and darker lashes. Its mechanism involves stimulation of prostaglandin receptors, which enhances natural growth cycles of hair follicles in the eyelid area.