Used in research as an intermediate for synthesizing pharmaceutical compounds, particularly in the development of hormone-based therapies. Shows activity in studies related to estrogen receptor modulation, making it relevant in oncology research, especially for hormone-sensitive cancers. Also employed in the preparation of radiolabeled derivatives for receptor binding assays. Its bromoethoxy group allows for further chemical modifications, enabling use in structure-activity relationship (SAR) studies. Not used in consumer products or industrial applications.