Used as a key intermediate in the synthesis of pharmaceuticals and fine chemicals, particularly in the development of chalcone-based compounds with biological activity. Its structure supports conjugation and electron delocalization, making it valuable in the preparation of organic semiconductors and nonlinear optical materials. Also employed in research for anticancer, anti-inflammatory, and antimicrobial agent development due to the reactivity of the α,β-unsaturated carbonyl system. Commonly utilized in Claisen-Schmidt condensation reactions to generate flavonoid analogs for medicinal chemistry studies.