Used as a key intermediate in the synthesis of various pharmaceuticals and biologically active compounds. This chalcone derivative features a push-pull structure with dimethylamino donor and nitro acceptor groups, supporting conjugation and electron transfer, making it valuable in the development of dyes and optical materials. Commonly employed in Michael addition reactions and cyclization processes to form heterocyclic systems such as pyrazolines and isoxazoles, which are prevalent in anti-inflammatory, antimicrobial, anticancer agents, and antioxidants. Also utilized in research for designing nonlinear optical materials due to its strong donor-acceptor characteristics, as well as luminescent or photosensitive materials in organic electronics.