Widely used in personal care and cleaning products due to its excellent foaming and thickening properties. It enhances foam stability and volume in shampoos, body washes, and liquid soaps, even in hard water. Acts as a surfactant and emulsifier, helping to blend oil and water-based ingredients in cosmetic formulations. Also provides mildness to skin and hair products, reducing irritation caused by other surfactants. Commonly found in shaving creams and bubble baths for its rich lather and skin-conditioning effects. Its viscosity-building ability helps improve product texture and ease of application.