Used primarily as an intermediate in the synthesis of dyes and pigments, particularly in the production of azo dyes, which are widely applied in textiles, inks, and plastics. Its nitro and amino groups make it a valuable building block for creating complex organic compounds. Additionally, it finds use in the development of pharmaceuticals and agrochemicals, where it serves as a precursor for active ingredients. Its bromo and methoxy substituents enhance its reactivity, making it suitable for selective chemical transformations in organic synthesis.