Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its structure allows for further functionalization through bromine and nitro group transformations, making it valuable in cross-coupling reactions such as Suzuki or Heck reactions. Commonly employed in the development of liquid crystals and photoactive materials due to its aromatic ketone framework and substituent reactivity. Also utilized in the synthesis of dyes and UV-absorbing compounds.