This compound is primarily utilized in the field of medicinal chemistry as a key intermediate in the synthesis of various pharmaceuticals. Its structure, featuring a bromo and fluoro substituent on the phenyl ring, makes it a valuable building block for developing compounds with potential biological activity. It is often employed in the creation of molecules targeting neurological disorders, such as antidepressants or anxiolytics, due to its ability to interact with neurotransmitter systems. Additionally, its dimethylamino group enhances its reactivity, enabling efficient modifications for drug discovery and optimization processes. Researchers also explore its use in designing radiopharmaceuticals for diagnostic imaging, leveraging the bromine atom for isotopic labeling.