Used in pharmaceutical synthesis as an intermediate for bioactive molecules, particularly in the development of potential central nervous system agents. Its structure supports derivatization for use in medicinal chemistry research, especially in studies targeting neurological pathways. Also employed in organic synthesis to construct complex aromatic systems due to the reactivity of the bromo and ester functional groups. The compound's methoxy and methyl substitutions enhance lipophilicity, making it valuable in designing drug candidates with improved membrane permeability.