1-Bromo-2-phenylnaphthalene is primarily utilized in organic synthesis as a versatile building block for the creation of complex organic compounds. Its structure, featuring both a bromine atom and a phenyl group attached to a naphthalene ring, makes it a valuable intermediate in the development of pharmaceuticals, agrochemicals, and advanced materials. In pharmaceutical research, it is often employed in the synthesis of bioactive molecules, particularly those targeting specific receptors or enzymes. Additionally, it serves as a key precursor in the production of organic light-emitting diodes (OLEDs) and other electronic materials, where its aromatic properties contribute to enhanced performance. The compound is also used in the study of photophysical and photochemical processes due to its unique electronic characteristics.