This compound is primarily used in organic synthesis, particularly in the development of complex organic molecules. It serves as a key intermediate in the production of dyes and pigments, contributing to the vibrant colors in textiles and inks. Additionally, it is utilized in the synthesis of pharmaceuticals, where it plays a role in creating active ingredients for various medications. Its bromine atoms make it a valuable reagent in cross-coupling reactions, which are essential in constructing carbon-carbon bonds in advanced chemical research.