Used as a specialty intermediate in organic synthesis, particularly in the development of liquid crystals and advanced polymers. Its methoxy and methyl substituents provide steric bulk and electron-donating properties, making it suitable for tuning the mesomorphic behavior in liquid crystalline materials. Also employed in the preparation of ligands for catalytic systems and as a building block in materials science for designing optoelectronic compounds. Its rigid biphenyl core enhances thermal stability in high-performance applications.