Used as an intermediate in organic synthesis, particularly in the preparation of liquid crystal materials for display technologies. It serves as a building block in the formation of more complex aromatic compounds due to the presence of both bromine and ether functional groups, which are amenable to cross-coupling reactions like Suzuki or Ullmann reactions. Also employed in the development of specialty polymers and surfactants where alkylated aromatic ethers enhance solubility and thermal stability. Its derivatives may find use in pharmaceutical research and agrochemicals as well.