Used as an intermediate in organic synthesis, particularly in the preparation of liquid crystal materials for display technologies. It serves as a building block in the formation of more complex ether-linked aromatic compounds. Commonly employed in pharmaceutical research for modifying molecular structures to enhance lipophilicity and bioavailability. Also utilized in the development of surfactants and functional fluids due to its ether and bromo functionalities, which allow further chemical transformations through cross-coupling reactions.