Used in organic synthesis as an intermediate for the production of dyes and pigments, particularly in the creation of colorants for textiles and plastics. It also serves as a key component in the development of liquid crystal displays (LCDs) due to its ability to form stable mesophases. Additionally, it is employed in research for studying Schiff base reactions, which are important in coordination chemistry and catalysis. Its photophysical properties make it useful in the development of optical materials and sensors.