Used in research as a potent and selective inhibitor of protein kinase C (PKC) isoforms, particularly PKCβ. It is employed in biochemical and cellular studies to investigate signal transduction pathways involving PKC, which play key roles in cell proliferation, differentiation, and apoptosis. Due to its ability to modulate PKC activity, it has been studied in the context of cancer, diabetic complications, and inflammatory diseases. Its structure allows for blood-brain barrier penetration, making it useful in neuroscience research. Also serves as a lead compound in the development of therapeutics targeting PKC-related disorders.