Used as a key intermediate in the synthesis of pharmaceutical compounds, particularly in the development of kinase inhibitors for cancer treatment. It serves as a building block in medicinal chemistry due to its ability to undergo cross-coupling reactions, enabling the construction of complex heterocyclic systems. Commonly employed in research settings for designing potent and selective bioactive molecules, especially in oncology and inflammation-related drug discovery programs. Its bromo and methoxy functional groups allow for selective modifications, making it valuable in structure-activity relationship (SAR) studies.