Used primarily in pharmaceutical research as an intermediate in the synthesis of biologically active compounds. It serves as a building block in the development of kinase inhibitors and other agents targeting cellular signaling pathways. Its structure supports derivatization for use in drug discovery programs, particularly in the design of compounds with potential anti-inflammatory, anticancer, or neuroprotective activities. Also employed in the preparation of selective ligands for receptor binding studies. Commonly utilized in organic synthesis due to the reactivity of the bromo and methoxy functional groups, enabling cross-coupling reactions and further substitutions.