Used primarily as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and fine chemicals. It serves as a building block in the development of analgesics and anti-inflammatory agents due to its aromatic ketone structure, which can undergo various transformations such as reductions, halogenations, and condensation reactions. Its phenoxy-containing framework also makes it useful in the design of liquid crystals and functional materials where molecular rigidity and polarity are required. Additionally, it finds use in fragrance and flavor synthesis because of its pleasant aromatic characteristics.