Used primarily as an intermediate in organic synthesis, especially in the pharmaceutical and fragrance industries. It serves as a building block for the preparation of more complex molecules, including active pharmaceutical ingredients (APIs) and psychoactive substances. Due to its ketone functional group and aromatic structure, it undergoes various reactions such as reductions, condensations, and cyclizations, making it valuable in the development of new chemical entities. Also found use in the synthesis of certain flavor and fragrance compounds, where it contributes to the creation of aromatic ketones with pleasant sensory profiles.