Used as a key intermediate in the synthesis of pharmaceutical compounds, particularly in the development of bioactive molecules with potential antitumor and antimicrobial properties. Its conjugated structure makes it valuable in organic synthesis for constructing complex aromatic and heterocyclic systems. Frequently employed in research settings to prepare chalcone derivatives, which are studied for their anti-inflammatory, antioxidant, and anticancer activities. Also utilized in the preparation of fluorescent probes and optoelectronic materials due to its extended π-conjugation and light-responsive characteristics.