Used in the synthesis of pharmaceutical intermediates, particularly in the production of certain analgesics and anti-inflammatory agents. It serves as a key building block in organic reactions due to its ketone functionality and aromatic structure, enabling transformations such as reductions, condensations, and alkylations. Also employed in the fragrance industry for the preparation of flavor compounds, contributing to fruity and sweet notes in perfumery and flavor formulations. Its methyl and carbonyl groups allow for selective modifications, making it valuable in fine chemical synthesis.