Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its structure allows for further functionalization, making it valuable in constructing complex molecules. Commonly employed in carbonyl and ester-based reactions, it serves in the development of active ingredients in drug discovery due to the presence of both ester and aryl bromide groups, which are amenable to cross-coupling reactions. Also utilized in the synthesis of heterocyclic compounds through cyclization processes.