Used as an intermediate in the synthesis of flavonoids and other bioactive compounds, this compound plays a role in pharmaceutical and nutraceutical research due to its structural similarity to natural antioxidants. It is investigated for potential anti-inflammatory and neuroprotective activities. Also employed in studies related to metabolic pathways of chalcone derivatives, supporting the development of new therapeutic agents. Its hydroxyl and methoxy groups make it useful in structure-activity relationship (SAR) studies for optimizing biological activity in drug design.