Used as an intermediate in organic synthesis, particularly in the preparation of flavonoids and other bioactive molecules. It serves as a building block in pharmaceuticals and natural product synthesis due to the presence of both hydroxyl and methoxy groups, which allow for selective functionalization. Commonly employed in the development of UV-absorbing compounds and antioxidants. Also utilized in the synthesis of chalcone derivatives, which exhibit antimicrobial, anti-inflammatory, and anticancer activities.