Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of chalcone-based compounds with biological activity. Shows potential in the creation of agents with anti-inflammatory, antimicrobial, and anticancer properties due to its α,β-unsaturated ketone structure, which can participate in Michael addition reactions. Also employed in organic synthesis for building more complex heterocyclic systems. Its conjugated system makes it useful in studies involving fluorescence and UV absorption for sensor development.