Used as a key intermediate in the synthesis of pharmaceuticals and biologically active compounds, particularly in the development of chalcone-based derivatives with potential anticancer, antimicrobial, and anti-inflammatory properties. Its α,β-unsaturated ketone structure allows for Michael addition reactions, making it valuable in medicinal chemistry for building complex molecules. Also employed in the preparation of fluorescent dyes and optoelectronic materials due to its conjugated system. Commonly utilized in research settings for structure-activity relationship (SAR) studies of aromatic enones.