Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and bioactive compounds. Its α,β-unsaturated carbonyl structure makes it suitable for Michael addition reactions and other conjugate additions, enabling the construction of complex molecular frameworks. Commonly employed in the development of anti-inflammatory and anticancer agents due to its ability to act as a building block for chalcone derivatives. Also utilized in materials science for synthesizing functionalized aromatic compounds with potential optoelectronic properties.