Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the production of non-steroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its structure allows for easy functionalization, making it valuable in constructing chalcone derivatives and flavonoids, which exhibit antioxidant, antimicrobial, and anticancer properties. Also employed in the development of liquid crystals and organic electronic materials due to its conjugated system and stability. Commonly utilized in research laboratories for building complex aromatic ketones through Claisen condensation and related reactions.